Menu

1 / 6

Green or grey? Why Ineos had to tone down the colour scheme for their first jersey under new Netcompany identity

#cyclingnews#netcompany#team#ineos#jersey
Reading 0:00
15s threshold

(Image credit: Getty Images)

Alongside Netcompany-Ineos Cycling Team being announced as the new name for Ineos Grenadiers came the revelation of their new jersey, which they will debut at the 2026 Giro d'Italia , but it didn't look exactly how people were expecting.

Once the Danish AI Company, which signed a five-year deal with the British team and added significantly to their budget, was first reported to be the new partner of Jim Ratcliffe's Ineos team , Netcompany's dark, petrol green corporate branding colour seemed the obvious choice for a new kit.

But as Michał Kwiatkowski walked out on stage in Via Atelier at the presentation of the new agreement in London on Tuesday morning, it was a significantly lighter shade than that used by Netcompany, and much more of a light grey tone.

Article continues below

A closer look at the new kit (Image credit: Netcompany Ineos Grenadiers)

A member of the design team explained the colour choice to Cyclingnews at the event, citing how it was toned down to avoid a…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.