Ranking #1 doesn’t mean what it used to.

In fact, 57% of organic position-one results sit above the fold on desktop, and only about 40% do on smartphone.

The takeaway from a guy who works at a rank-tracking company: rank alone is no longer enough.

Capper walked through your brand’s position from a pixel height lens, SERP result size , and SERP share of voice , and made the case that SEOs need to reframe their channel as brand impressions, not just clicks.

Watch the on-demand webinar right now & learn what mattered.

Position 1 Is Often Invisible. The Median Result Sits 635 Pixels Down.

Reaching position 10 takes about five full screens of scrolling.

On desktop, the median organic #1 result sits roughly 635 pixels from the top of the page, against a typical laptop viewport of about 800 pixels.

Position two is already, more often than not, below the fold.

The mobile picture is worse.…