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Why Agentic Campaigns Are Not The Future of Marketing
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Why Agentic Campaigns Are Not The Future of Marketing

customerexperiencematrix.blogspot.com·David Raab·6 months ago
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#sidebar#chatgpt#marketing#campaigns#vendors
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My last post , presenting ChatGPT’s description of AI-based marketing, generated thought-provoking comments on LinkedIn . Key insights included:

Organization issues as roadblocks to successful deployment (Chris Adelman and Lee Hammond)

Buyer agents as increasing the importance of trusted information sources (Jon Miller, Dan Cote)

Some vendors are already delivering end-to-end agentic campaigns (Matthew Niederberger, Duarte Garrido)

Thanks to everyone who contributed.

What I didn’t see was push-back against the vision that ChatGPT presented. Maybe people were being polite or maybe they fear that ChatGPT could hold a grudge. But my own initial take was triggered by words including “narrative” and “journey”. These led me to think that ChatGPT was still describing today's standard of multi-step marketing campaigns applied to customer segments.…

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