Switzerland: about 11% of clicks

US: about 45% of impressions, but an average position of around 41

A technical SEO in a recent AMA confirmed that a .ch ccTLD signals Switzerland to Google and could limit US/UK rankings. I own the matching .com and have a staging copy ready on it.

Plan: 301 every URL one-to-one, Change of Address in GSC, Site Move in Bing, keep the old domain and redirects for good. I’d wait until no core update is rolling out.

My questions:

For an English site with an international audience, is a .com a meaningfully better signal than a ccTLD? Or is the ccTLD a minor factor today, next to content, links and AI search?
Has anyone moved from a ccTLD to .com? What happened, and how long was the dip?
Anything you wish you had done differently?

Real experiences appreciated. Thanks!

submitted by /u/easyedy
[link] [comments]13:T482,I run an English tech blog (homelab, virtualization, WordPress, sysadmin topics). It’s on a .ch domain because I live in Switzerland. Switzerland is not my target market. My content is for an international audience. Over the last 12 months, I lost about 80% of my Google clicks. GSC data, last 90 days: Switzerland: about 11% of clicks US: about 45% of impressions, but an average position of around 41 A technical SEO in a recent AMA confirmed that a .ch ccTLD signals Switzerland to Google and could limit US/UK rankings. I own the matching .com and have a staging copy ready on it. Plan: 301 every URL one-to-one, Change of Address in GSC, Site Move in Bing, keep the old domain and redirects for good. I’d wait until no core update is rolling out. My questions: For an English site wit

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Lost ~80% of Google clicks in 12 months. Would moving from .ch to .com help an English tech blog?