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Quick commerce FirstClub doubles valuation to $255M in nine months

FirstClub's strategy diverges from the typical quick commerce model that prioritizes speed over quality. Founded in 2024 by former Flipkart executive Ayyappan R, the company operates a curated online grocery platform that emphasizes quality over quantity. With around 4,000 carefully selected products, FirstClub focuses on providing a high-quality shopping experience for health-conscious consumers.

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