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Grocery stores can use shoppers’ personal data to charge different customers different prices, a practice known as surveillance pricing. Lawmakers in New York are considering a ban.

Claire Fahy/The New York Times

May 14, 2026 Updated 8:11 a.m. ET

A practice known as surveillance pricing — in which people are charged different prices for the same things, based on personal data — has been used to increase prices for everything from ride shares to plane tickets to health care.…