Amelia Nierenberg and Lara McCoy

October 24, 2026 — 4:45pm

London: Puppy Live is exactly what it sounds like. It’s a 24/7 livestream of newborn puppies.

And it sometimes seems everyone in Finland is invested.

“It’s a form of stress relief,” said Kalle Kurittu, 32, who lives in Helsinki and has watched for years.

“I love all the puppies equally,” said Mandi Salo, 9, also of Helsinki, who said she was excited when one pup opened its eyes.

Puppy Live (“Pentulive” in Finnish) – is something like The Truman Show for a litter, raised from birth to adoption in front of an adoring public.

Broadcast by Yle, Finland’s public broadcaster, the stream is a phenomenon, with well over 1 million viewers. Now, in its sixth year, the show is going international.

The Truman Show for dogs: Puppies and their mother, Hilkka, in a scene from the 24/7 livestream. Yle - The Finnish Broadcasting Company via AP

Sweden’s public broadcaster, SVT, has started streaming it.…