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Pepsi renews contract with Taco Bell days after KFC switches to Coke in the U.S.
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Pepsi renews contract with Taco Bell days after KFC switches to Coke in the U.S.

US Top News and Analysis·6 days ago
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A staff member is seen at a Taco Bell restaurant in London.

May James | Sopa Images | Lightrocket | Getty Images

PepsiCo and Taco Bell renewed their long-running partnership through 2036, the food and beverage company said Thursday.

The announcement comes one week after Taco Bell's sister chain, KFC, said that it will switch to Coca-Cola as its U.S. beverage supplier. While it is unusual for large restaurant chains to change drink providers, the move is not unprecedented, as Coke and Pepsi try to win contracts through perks and other inducements.

Coke's win over Pepsi was more symbolic, representing another example of how the Atlanta-based company has been beating its rival in the soda category.

Pepsi's relationship with Taco Bell and KFC parent Yum Brands spans decades, back to when the beverage giant owned the restaurant chains before spinning them into a separate public company in 1997.…

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