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Lucky Brand and Coca-Cola’s Oh-So-American Apparel Collection Arrives Ahead of the United States’ 250th

WWD·Stacia Datskovska·6 months ago
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Shop Lucky Brand’s Americana Collab With Coca-Cola

Straight from the vignette of a rest stop on Route 66 sometime in the ’90s — trucker hats; worn-in denim; something cold in one hand, gas pump in the other — and into your closet comes Lucky Brand’s latest collaboration , with none other than Coca-Cola .

There’s no denying it: The two partners are the epitome of all things Americana, bottling our country’s rich history and delivering it to 21st-century shoppers. In Lucky Brand ‘s case, the circa-1990 apparel company is known to encourage eclecticism, self-expression, and making your own luck through jeans — a hero offering — that not only fit just-so but also come infused with personality-rich touches.…

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