Lufthansa is promising a “premium” transformation onboard, this time not with new seats, but with a sweeping overhaul of its soft product across all longhaul cabins.

Lufthansa Launches New “FOX” Premium Onboard Experience Across All Cabins What’s Changing: Cabin-By-Cabin First Class

Business Class

Premium Economy

Economy Class

This Is Lufthansa Playing Catch-Up

CONCLUSION

Lufthansa Launches New “FOX” Premium Onboard Experience Across All Cabins

Lufthansa has officially launched its new “FOX” (Future Onboard Experience) concept, a wide-ranging refresh of its onboard service that will eventually touch every cabin on every longhaul flight.

It’s an ambitious update, but also long overdue, even in the face of rising oil prices.

What’s Changing: Cabin-By-Cabin

Lufthansa is not just tweaking one cabin. This is a systemwide soft product refresh. Here’s what to expect, broken down by cabin.…