Hello world!
I'm excited to introduce Ballpark , a brand new product from the team at Marvel that makes research faster, easier and more inclusive for every team.
Over the last few years we've seen the explosion of companies becoming product and customer-led, with many maturing in ideation, design, prototype and shipping. Yet research and the process of understanding users still remains an isolated activity, with fragmented tooling.
The global pandemic has changed how we gather feedback too, with remote research now dominating how organisations gather feedback, with the decision to choose moderated or unmoderated often coming down to whether you settle for quality over quantity. It shouldn’t be this way.
Today's research tools are either too complex, specialised and expensive. That often means only a handful of team members can actually gather insights.…