The Federal Trade Commission (FTC) has announced that it’s investigating airlines (among other businesses), to determine to what extent they’re using personalized pricing. I know social media would have us believe that this is the most worthwhile effort ever, but don’t expect anything to come of this.

FTC launches personalized pricing inquiry into airlines

This airline investigation is unlikely to prove fruitful

Bottom line

FTC launches personalized pricing inquiry into airlines

The FTC has just ordered Delta, United, and JetBlue, to provide detailed information that will allow the agency to study the use of personal data to set prices.…