Vercel is magical. Hit push, and within seconds, your preview deployment is live. The developer experience is so smooth it feels like cheating.

But here’s the uncomfortable truth: The same things that make Vercel delightful for startups and solo developers become friction points at enterprise scale.

Let me be clear — I’m not saying Vercel is bad. I’m saying “not enough” is different from “not good.” And if you’re shipping frontends for a Fortune 500 company, you’ve likely already felt the cracks.

Compliance and data residency: The elephant in the cloud Vercel’s edge network is global by default. That’s awesome for performance.…