For years the main reason to add an FAQ section was the dropdown it could earn in Google results. That reason has gone. The page itself still matters, though, because AI assistants and AI search features pull short, direct answers from pages, and a well-built FAQ is one of the easiest things on a site for them to lift.

This post covers what changed at Google, what still makes an FAQ worth writing, and the HTML pattern we use so each answer stands on its own.

Disclosure: Appie.run publishes this post. The AI FAQ Generator and Website FAQ Generator mentioned below are our free tools.…