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Beyond household essentials , premium beauty and streaming service savings , Prime Day is unexpectedly one of the most strategic times to snag discounted designer goods. Reason No. 1: Amazon acquired high-end e-tailer Shopbop back in 2006, which now runs a Prime Day sale of its own (both on its Amazon storefront and its own website ).

Reason No. 2: Amazon launched its Luxury Stores marketplace in 2020, a curated, premium storefront offering a combination of the latest season’s lookbooks and pre-loved luxury from partner consignment platforms like Rebag and What Goes Around Comes Around . It, too, runs an overlapping Luxury Stores savings event .

All this to say, when Amazon has its sitewide sale, Shopbop and Amazon Luxury Stores are very much in the mix.…