Learn how AI search impacts SEO and what steps you can take to secure your brand's narrative in the AI landscape.

If you’re in an SEO role, there’s a good chance your job description quietly expanded over the last year. You’re now the de facto expert on how your company shows up in ChatGPT, Gemini, and Perplexity .

Your SEO Expertise Is Already the Foundation for AI Search Authority

Getting cited in AI outputs is table stakes.

The harder question is: when an AI model speaks about your brand, is it using your content as the source? Or is it synthesizing what third parties have written about you?

For most brands right now, it’s the latter.…