A new report released by Nielsen on Star Wars Day is putting hard numbers behind the franchise’s staying power. According to the study, U.S. audiences spent more than 33 billion minutes watching Star Wars content across streaming and linear television in 2025, with streaming making up the majority of that total.

The data highlights just how deeply embedded the franchise remains in everyday viewing habits. Disney+ continues to serve as the primary hub for Star Wars programming, offering both legacy films and original series that drive repeat engagement. Nielsen’s breakdown shows that feature films accounted for the largest share of total watch time, followed by live-action series, while animated content also carved out a significant portion of overall viewing.

Within that massive total, individual titles played a key role in shaping viewing trends.…