Saif Ali Khan has turned his much-talked-about two-year supply of Govardhan Ghee into a brand collaboration, following his appearance on Kaun Banega Crorepati. The actor, who was promised the supply on Amitabh Bachchan’s quiz show, had later complained that he had not received t during an appearance on The Great Indian Kapil Show. Now, in a hilarious video shared on his newly launched Instagram account, Saif can be seen promoting the brand , turning the running joke into a full-fledged endorsement.

Following his Instagram debut, this marks the actor’s first brand collaboration on the platform. In a mock Instagram Live session, Saif playfully addressed fans who couldn’t stop asking him about his much-awaited ghee supply. He began by greeting his followers before laying down a ground rule: “Before we start, there is one thing I would like to say, we won’t talk about Govardhan Ghee.…