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In 2020, Amazon introduced its "Halo" series of fitness wearables and accessories. The line included a faceless fitness band and, later, the "Halo View" with a touchscreen face, and even a bedside sleep-monitoring device called the "Halo Rise." They synced with the Halo app to track fitness data, provide recommendations, and even interact with Halo-exclusive workout videos. However, Amazon shuttered its Halo fitness brand in mid-2023 after just a few years of operation. Once the Halo line was shut down, so went the subscription and cloud servers that kept the Halo products operational.

While the official announcement from Amazon didn't give a specific reason, it's likely that the reason Amazon shut down Halo was that the profits just weren't enough. An internal memo from Amazon VP Melissa Cha, obtained by The Verge , pointed to an increasingly crowded market and an uncertain economic environment.…