Disclosure: I'm building AppTrendKit, which supplies the example scores. This post was drafted with AI assistance.

Before writing the first screen of an iOS app, write down a search someone might use to find it. Then check whether the product you plan to build actually answers that search.

Here's a small example from the US App Store keyword pages in AppTrendKit, accessed October 27, 2026:

Phrase Popularity Difficulty Opportunity

plant identifier 44 75 33

water plant reminder 17 37 17

plant identifier free 63 53 54

The numbers are 0–100 scores, not search counts or a prediction from Apple. Higher popularity and opportunity are better; lower difficulty means lower estimated organic competition. It says nothing about your future ad costs.

First, split these into different product jobs

A photo identifier needs to identify a plant. A watering reminder needs a reliable schedule and notifications.…