WhatsApp has been testing an optional subscription plan, and now per TechCrunch it is officially launching around the world. ‘WhatsApp Plus’ costs $2.99/month, here’s what it gets you.

WhatsApp Plus: Here are the new features exclusive to the subscription

Meta is making a big push into subscriptions for its major social networks, including a new WhatsApp Plus plan rolling out today ( via TechCrunch ).

We’ve previously seen evidence of WhatsApp Plus surface during the WhatsApp beta, but it was limited to a small number of users.

Now, WhatsApp Plus is launching globally as an optional subscription. Users should start seeing it appear in the app soon.

WhatsApp Plus costs $2.99/month in the US, and adds exclusive features such as the following:

Send premium stickers

Change your app’s theme

Choose a custom app icon

Pin extra chats

Get premium ringtones

Upgrade your chat lists

In other words, WhatsApp Plus doesn’t change anything about the core WhatsApp experience.…