Von Dutch , the iconic fashion brand of the 2000s, is suing Shein for alleged trademark infringement.

In court documents obtained by Complex , a lawsuit was filed by Von Dutch against Shein on Friday (July 5) for federal and state trademark infringement, false designation of origin and misrepresentation.

The brand, which has an original commerce date of 1996, claims that Shein used a variation of its signature flying eyeball logo, the Von Dutch logo, and allowed customers to search for related products by using "deliberate misspellings" despite Von Dutch having sent a cease-and-desist letter.

Von Dutch also pulled an example of a replica t-shirt that was allegedly promoted via Shein’s website, which it called "clearly counterfeit, bearing marks and designs that are identical or substantially indistinguishable from Plaintiff’s genuine, authorized products but of markedly inferior quality."

Formal infringement complaints were sent in February, April and May of this year, all of which Shein acknowledged,…