This week’s Ask an SEO question is about comparison content, roundups, and listicles:

“The traffic from our roundups and versus comparison posts has collapsed. Should we abandon this format or can we change how we approach it?”

The short answer is yes. Comparison content, roundups, and listicles can still be useful for SEO, and large language models (AI) are not the only channels out there. Using them for SEO and AIO/GEO is never a good idea. Many people bought into this “silver bullet” strategy and are paying the price. The same goes for scaled content , and Google went after it multiple times with the spam updates, updating its best practices.

Lists and comparisons are not spammy if they are done for users vs. traffic.…