MCDONALD’S AND LENOVO PUT FRENCH FRIES ON THE DESKTOP

McDonald’s China is giving its fries a place beside the keyboard. Developed with Lenovo, the brand’s French fry-shaped wireless mouse translates its familiar red carton and yellow contents into a computer accessory, incorporating plastic recovered from old Happy Meal toys. The collaboration brings together two recognizable features of the fast-food experience: the packaging that holds lunch and the small plastic object that tends to outlast it. This time, the latter gets something useful to do.

The design keeps the visual shorthand intact. A red lower shell carries the Golden Arches, while molded yellow fries rise across the top, giving the mouse an uneven silhouette that departs from the anonymous curves of conventional office hardware .…