The competitive advantage that no one pays attention to

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Photo by Justin Luebke on Unsplash

You probably don’t realize it yet. But the life you hate living today came from decisions you made years ago.

The funny part is, most people, even the smart ones, still defend the decisions that ruined their lives.

For example, do you remember the name Kodak?

Back in the 70s, they held 85% market share in cameras and 90% in films.

And above that, one of their engineers, Steve Sasson, built the world’s first self-contained digital camera prototype in December 1975.

So they were on their way to be the pioneers of the new world of photography. They could become truly unstoppable.

And what did the leadership do? They suppressed the tech to protect their film sales.…