After Trump's latest insult, Norway's tourism board turns its spectacular public toilets into a viral sensation

Published October 31, 2026 12:32PM (EDT)

Norway invested in public toilets along its scenic routes, finding creative ways to integrate them into the landscape or elevate them beyond the stereotypical scary park restroom in the U.S. (Soeren Stache / picture alliance / Getty Images)

President Donald Trump called Norway a “shithouse country” after failing to win the Nobel Peace Prize. Norway’s tourism officials decided to take that as a compliment.

Visit Norway , the Scandinavian country’s tourism agency, responded to Trump’s insult with a cheeky campaign celebrating its spectacular public restrooms, declaring that Norway makes “shithouses great again.”

The campaign features some of the country’s most architecturally impressive toilets, many situated along scenic routes overlooking fjords, mountains and waterfalls.…