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USA Sports and NBC claim record WNBA Finals ratings, but the comparisons leave out important context

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USA Sports announced Saturday that Game 6 of the WNBA Finals averaged 1.5 million viewers on Thursday afternoon. I'll admit, that number raised my eyebrows.

A game that tipped off at 12:30 p.m. Eastern, or 9:30 a.m. in the morning in the Golden State Valkyries' home market, outdrew last year's championship clincher in primetime?

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USA Sports says it did, by 4%. The release combines viewers across USA Network, E! and SYFY with streaming led by Peacock, but doesn't break out how much of the audience came from television or streaming.

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WNBA Finals ratings claims from NBC and USA Sports need context as streaming totals and changes to Nielsen measurement complicate historical comparisons.…

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