Imagine just returning from a five-day adventure trip in the Scottish Highlands. Between long hikes, scenic drives, and travel fatigue, the days were full and fast.

A week later, you receive a post-stay survey from the hotel asking you to document your hospitality experience.

_How was the Check-in process?

How would you rate our hospitality services?

Did our amenities meet your expectations?_

Silence….

Although the landscapes are vivid in your memory, what about the details of the hotel stay?

They are already fading.

Memory has silently edited the experience.

This is a common problem of documenting your experiences in traditional customer experience research and hospitality market research.

Mobile ethnography and real-time qualitative research eliminate this gap by capturing experiences as they unfold.…