While many fashion brands reside in New York, very few of them feel as quintessentially New York as Proenza Schouler. The “New York woman” has been a focal point for the label from its founding in 2002 by Jack McCollough and Lazaro Hernandez, to its current era under Creative Director Rachel Scott. And New York City has been home to the brand’s only standalone store, until now.

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In late September, Proenza Schouler opened its first West Coast flagship on Melrose Place, an iconic shopping street in Los Angeles. It boasts a prime location next door to the always-bustling Alfred Coffee (IYKYK), its clean, white custom plaster façade standing out amongst the surrounding ivy-covered brick.…