CryptocurrencyRegulationMarketingFintechBranding The Announcement Is the Easy Part: Marketing a Crypto Brand in Regulated Markets

Alex Kozenko

8 min read8 hours ago

In my TOKEN2049 article I wrote that working closely with regulators has become a normal part of the job for any crypto company that wants to be taken seriously. At the time it was a conference observation, made while sitting on a Chelsea FC substitutes’ bench at Circle House. Not long after, it turned into a very practical one.

On October 13, WhiteBIT announced that it had received In-Principle Approval from VARA, Dubai’s Virtual Assets Regulatory Authority. When I posted about it on LinkedIn, I summed it up in one line: trust is a thing you can’t buy, no matter how big your budget is.

A LinkedIn post gives you room for one sentence like that. This article is the room to explain it.

Let me start with a confession about my own profession.…