The debate around who should pay on a first date is showing no signs of going away – and now, Julia Fox has some thoughts.

For the blissfully unaware, the platform has quite the history. Formerly known as SeekingArrangement, it was once synonymous with the sugar dating scene. Founded by entrepreneur Brandon Wade in 2006, the site has since undergone a pretty significant image overhaul.

Under the leadership of Brandon and his wife, co-CEO Dana Rosewell, who met on the site, Seeking is now keen to distance itself from its sugar dating past and embrace what it calls "modern hypergamy".

The campaign goes hand-in-hand with some interesting research, which suggests there could be a generational divide when it comes to dating etiquette.…