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AI shopping bots are knocking, and Amazon is pretending nobody is home

Meta

For years, Amazon has been working to become the go-to place for online shopping. But what happens when shoppers don’t have to go to Amazon at all? That’s the question as AI shopping agents start to change the way people discover, compare, and buy products. And while Amazon builds walls , some of its competitors are going for a different strategy.

In a report from The Wall Street Journal , Amazon swiftly shut down Meta’s new Muse AI shopping agent from being able to purchase items on its platform, citing safety concerns. Meanwhile, Walmart and Shopify have struck deals with Meta, buying into Muse.…