Something I keep noticing when I click through from a brand's Instagram or TikTok: all the good stuff (comments from happy customers, people wearing or using the product, creator videos) lives on the social profile. Then I land on the website and it's a plain product page with studio photos and maybe three reviews.

The moment someone is deciding whether to pay is on that product page or at checkout, not while they're scrolling. So the proof is sitting in the one place the buyer has already left.

A few patterns I've seen people try:

Pinning a "customers wearing it" highlight and linking it from the bio.…