If you're about to sell your first digital product, the choice often comes down to two options: list it on Gumroad, or create a Stripe Payment Link and handle the rest yourself. Both can have you selling today. They differ in what you keep per sale, who is responsible for sales tax, and how much you have to set up around the checkout.

We sell our own $27 product through a Stripe Payment Link, so we've done the setup described below. The fees here come from Gumroad's and Stripe's own pricing pages (checked October 2026). Pricing changes, so confirm on their sites before you decide. This isn't tax or legal advice.

The short answer

Pick Gumroad if you want the fastest possible start and don't want to think about sales tax or VAT. Gumroad has acted as the merchant of record since January 2025, which means it collects and remits tax on your sales.…