The Pennsylvania State Capitol building.

Pennsylvania has enacted a law requiring advertisers to disclose when their ads contain content generated or significantly modified by AI.

According to CBS News , Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act on Thursday, with the law set to take effect in 60 days. The measure applies to advertisements in formats including images, video, audio, and text, requiring disclosures in the same format as the advertisement.

“If you see an advertisement on Facebook or the internet somewhere and it was generated by AI, they have to put a disclaimer at the bottom that says this was generated by AI,” says State Senator Nick Pisciottano, who sponsored the legislation.

The law is intended to address concerns about misleading advertising as AI-generated content becomes more common across digital platforms and traditional media.…