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The most important product decision is what you don’t build
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The most important product decision is what you don’t build

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Ask a team what they shipped this year and you’ll get a list. Ask what they killed and the room goes quiet. There are two things I’ve tried to take a hard pass on when working on consumer-facing financial services apps. A “document hub”. And a “notifications centre”. You can picture both without any help from me. To my mind they’re both examples of letting the organisation off the hook at the expense of the user. Although it’s fair to say that plenty of users have now been trained to expect these things, and to know roughly how they work — even though they’re crap. The problem underneath is real enough. The business has legacy systems that produce PDFs — letters, statements, that sort of thing — because originally they’d have been sent out in the post. Compliance experts will also talk to you about “persistent communications channels”. So you need somewhere in the app to put all of that. The lazy solution is a document hub. A list of files you can select and open. Seems simple.…

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