The product feed has historically been firmly in the domain of PPC teams, and for good reason. After all, for decades, feeds have been the basis for Shopping and the Paid side of this equation is where the biggest spend and revenue sit. For an SEO, it was enough to check Google Search Console Shopping Results, and Bob’s your uncle. Not anymore. Product feeds have (not so) quietly become one of the most structurally important data assets in ecommerce – for paid, organic, and now agentic. They shape how Google interprets product pages across channels, how discrepancies between different product and category points get resolved, and increasingly, how AI evaluates and surfaces products to users. The feed has outgrown single-team ownership because its surface area has expanded. And, SEO teams have been largely absent from the conversation.…