Malayalam actor Namitha Pramod discusses what went wrong with her T-shirt brand, Peprikka India. (Credit: Instagram/@nami_tha_)

Film stars turning entrepreneurs isn’t news. In fact, most celebrities have either invested in other firms or launched their own, viewing such moves as sound business strategies. From Shah Rukh Khan’s Red Chillies Entertainment and his son Aryan Khan’s D’YAVOL X, to Deepika Padukone’s 82°E, Katrina Kaif’s Kay Beauty , and Hrithik Roshan’s HRX, there are many examples of this phenomenon. Malayalam actor Namitha Pramod is also among the many actor-turned-entrepreneurs in Indian cinema.

Who is Namitha Pramod?

Namitha Pramod made her acting debut at the age of 15 in director Rajesh Pillai’s Traffic (2011), widely regarded as the movie that changed the course of a stagnant Malayalam cinema and ushered in a new era marked by modern narrative and cinematic techniques.

Namitha subsequently rose to fame, appearing in several notable films such as Dulquer Salman’s Vikramadithyan,…