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Does Your Organization Build Links and/or Run Digital PR Campaigns? (*)

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A link report can look healthy while the outreach behind it gives publishers little reason to care. For marketers planning next year’s off-page work, the useful question is not just how many links a campaign produced, but why those placements deserved to exist.

In The Link Building Graveyard: What To Bury & What Still Wins , Michael Johnson, CEO and founder of Resolve, explained which tactics he would leave behind and which he would fund heading into 2027. Loren Baker hosted the October 21 webinar, including a Q&A on publisher quality, listicles, and digital PR.

Johnson’s central test was practical: a worthwhile link should benefit the brand, the publisher, and the publisher’s audience.…