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WTF?! With all the negativity associated with the facilities, it's fair to say that the term data center has become a dirty word. OpenAI is well aware of this, which is why the company wants to call them something else: compute campuses.

An OpenAI spokesperson told Business Insider about the rebrand. "Compute campuses better describes the scale and role of the infrastructure we're building for AI," the spokesperson said. "These are long-term investments in computing, energy infrastructure and skilled work."

It seems that the ChatGPT maker is trying to appeal to those living near data centers by convincing them that they are part of this beautiful AI revolution.

"We want the communities hosting that infrastructure to help shape it and share in the opportunities it creates," the OpenAI spokesperson added.

Whether the locals angry about the noise, pollution, falling house prices, increased water…