I’ve always believed tattoos are about more than the ink itself. For me, getting tattooed was an act of ownership over my body, my appearance, and the story I wanted to tell about who I was. My first tattoos carried meaning that hasn’t faded, even as my life has changed.

Building a personal brand has felt surprisingly similar. Both require putting something deeply personal into the world, accepting that others will have opinions, and deciding that what you’ve created matters enough to stand behind it.

That’s why GoDaddy’s latest campaign, Ink Your Link, caught my attention.

The company is inviting small business owners to take their entrepreneurial pride to a whole new level by turning their businesses into tattoos, with five winners receiving custom designs and the opportunity to showcase their ventures on a Times Square billboard.

Actor and entrepreneur Walton Goggins helped kick off the nationwide initiative, which celebrates the passion and commitment required to turn an idea into a business.

The…