While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need to take a step back and look at the what  and  why  in order to get results.  To that end, Moz's own Ola King walks you through the three main pillars, or as he calls them, "bosses", of SEO work. All of your SEO strategies feed into their demands, but they all need different things.  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. I'm Ola King. I work at Moz, and I'm excited to join you today for this edition of Whiteboard Friday. I will be talking to you about the three bosses of SEO.  Creating high quality content , making sure that you have a solid link building strategy , making sure your site is technically sound , these are great things to do when it comes to SEO.…