A new Whoop-style Fitbit signals Google’s push toward invisible health technology

Last updated: May 07, 2026 | 22:10

Fitbit Air strips away the display, betting on passive tracking and AI health insights.

Dubai: After years of adding bigger displays, brighter screens and more notifications to wearables, Google is taking a sharply different turn: removing the screen altogether.

The company has unveiled Fitbit Air, a lightweight, screenless fitness band that focuses on passive health tracking rather than apps, alerts or on-device interaction — a move that places Google squarely in the fast-growing market popularised by devices like Whoop and Oura Health.…