Published May 4, 2026, 12:33 PM EDT

Reggie Fils-Aimé said the online retailer was eager to undercut Walmart on Wii and DS hardware

Nintendo stopped selling consoles on Amazon amid concerns about retailer's 'illegal' tactics

Photo: Nintendo

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Reggie Fils-Aimé doesn't take kindly to being pushed around. The former head of Nintendo of America told attendees at a recent NYU Game Center event that the company temporarily stopped selling Wii and DS consoles on Amazon, due to the online retailer's high-pressure tactics and desire to compete on price with Walmart. However, by the time Nintendo launched the Switch in 2017, the two companies had decided to work together again.

In an April 30 conversation with NYU's Joost van Dreunen about building business relationships in the game industry, Fils-Aimé revealed that during the tail-end of the Wii and DS generation, both consoles were selling 10 million units per year in North America.…