Gap Inc. has found a solution for better managing the complicated and busy process of hiring seasonal workers for the holiday period — artificial intelligence.

In June, Gap Inc. launched Bridgette, an AI-enabled virtual career guide to help job seekers connect with seasonal opportunities at the Gap, Old Navy, Banana Republic and Athleta brands.

According to Gap officials, Bridgette makes the hiring journey “faster, simpler, more engaging and more human where it counts.”

The San Francisco-based fashion retailer indicated that nearly 45,000 job candidates have engaged with Bridgette in a pilot program spanning over 100 stores and six of Gap Inc.’s regional distribution centers.…