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BY Aytekin Tank

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One of the great tales from basketball lore is how coach Phil Jackson led teams like the Bulls and the Lakers to dynasty status. Working with legends like Michael Jordan and Kobe Bryant, he might have let the all-stars run the show. Instead, his success hinged on transparency. Jackson gave players clear, constructive feedback. For example, he urged Jordan to cut back on scoring and involve his teammates more, recognizing that team success required more than a scoring leader.

It’s a valuable lesson for business leaders today. Feedback can be tough to give. It can be uncomfortable. But withholding honest feedback is a disservice—to employees and to the company.

As CEO of Jotform, I encourage managers to treat feedback as an operating system embedded in daily work, rather than something delivered as an occasional event. Here’s why.

Feedback goes beyond merely improving how an employee completes an isolated task or project.…