Ask most executives to picture the cost of AI and they’ll likely see GPUs—racks of accelerators with gigawatts of power—and a waitlist for silicon. But that picture leaves something out: Data storage costs.

What happens to data after a model responds? Much of the back-end data that’s generated—from billions of daily prompts, images, and videos—needs to be stored. But data storage is one of the harder infrastructure costs to plan for, and it’s often overlooked in initial AI infrastructure planning.

As inference scales, the data footprint grows with it

Traditionally, AI infrastructure conversations have centered on the compute-intensive process of training a model. Training is finite: a run starts, burns through compute, and ends. But inference runs continuously, every time a model answers a prompt. For infrastructure planning, that difference matters: A training run is a project you can budget for and retire.…