we had over five thousand messy contact records last month after imported signups from a recent webinar campaign got mixed directly into our primary mailing list. reps were constantly complaining that half the newly created company profiles were missing key industry details, headcount numbers, and direct phone lines.

we turned on automatic duplicate merging and built-in company enrichment in hubspot so our database would autofill missing fields, so what tactics do other ops managers use to handle messy contact imports when having background data updates clean up our properties saved us dozens of hours of manual spreadsheet scrubbing?