Menu

1 / 3

Mary Cain's book and Nike's trans-athlete study reveal the same pattern of corporate hypocrisy

#outkicksports#running#sports#nike#cain
Reading 0:00
15s threshold

Nike presents itself as a company that's about more than selling sports apparel. It isn't, of course, but it wants people to think that it is.

The company preaches left-wing talking points like "inclusion," "diversity," "body positivity," and other empty platitudes (while the only goal remains to sell as much merchandise as possible).

On its website, Nike has a page titled "Celebrating Every Girl’s Body," where it says sport should celebrate "the unique beauty and diversity of our bodies," warns about a "narrow definition of beauty," criticizes messaging that encourages "under-eating and over-training," and urges adults to create "Body Talk Free Zones." On another Nike page, "No Pride, No Sport," the company says it is committed to "LGBTQIA+ belonging and visibility in sport" and says its vision is one in which "every body is invited to play."

OUTKICK IS NOW ON THE FOX APP: CLICK HERE TO DOWNLOAD

So, people might be shocked to find out that when it comes time to pay endorsers to don Nike apparel (again,…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.