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Ibiza on ice: why is Greenland suddenly throwing open its doors to tourists?

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Name: Greenland (or Kalaallit Nunaat , the land of the people in the Greenlandic language).

Age: The landmass is believed to have been settled about 2500BC .

Appearance: Huge (2,166,086 sq km), almost 80% ice and 100% excited to welcome more tourists.

So, 80% ice, eh? That doesn’t make Greenland the easiest sell for tourists. There are also no roads outside towns. But there is a new international airport in Ilulissat, known as the “city of icebergs” and Greenland’s third-largest city, offering direct flights from Denmark and Iceland. Joining the airports opened in Nuuk (the capital) in 2024 and in Qaqortoq in April , it means Greenland is now extremely open for tourist business.

Really? It still seems awfully remote. Yes – it welcomed more visitors than ever before in 2025 – nearly 180,000 (the population is only 56,000) – and this year is set to beat that.

Aren’t Greenlanders unhappy about being outnumbered? Lots of destinations now want less tourism, not more.…

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